About
My work spans two distinct disciplines. My BBA in Marketing and Business Technology allowed me to flex my creative muscles while entrenching me deeply in an unfamiliar analytical world.
On the creative side, I’ve produced promotional content for Sony Music and Epic Records, edited event highlights to build professional credibility, and crafted brand content for a private equity owned franchise store.
On the analytical side, I’ve built dashboards, run growth experiments, and turned disorganized environments into systems with more functional rigor.
How I work: I start with the outcome. Whether a project calls for retention, conversion, or brand awareness, I identify that first, then build the narrative to serve it. I'm at my best in ambiguous environments where I can impose structure and iterate based on feedback.
Sony Music / Epic Records
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Vet's Choice Radiology
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Woof Gang Bakery & Grooming
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Copper Candy
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Sony Music / Epic Records • Vet's Choice Radiology • Woof Gang Bakery & Grooming • Copper Candy •
Since graduating from the University of Miami, I’ve worked across three vastly different environments (at one point simultaneously) that shaped how I think. In International Admissions at University of Miami, I learned structured decision-making and a painstaking attention to detail. In my freelance work, I learned how to deliver without supervision and iterate based on feedback. At Woof Gang Sunset, I stepped into a disorganized environment with limited owner presence and helped stabilize performance by defining metrics, running small tests, and improving consistency. That mix taught me something vital: Great creative work shouldn't be a gamble. It should be a repeatable, structured process that produces a specific emotional and commercial result.
My perspective is also shaped by having navigated serious health challenges earlier in life. It changed how I think about time, effort, and what's worth doing. I bring that maturity into every project, and I don't need a perfectly defined path to start moving.
I'm currently looking for opportunities in growth marketing, performance creative, marketing operations, or PM-adjacent roles where storytelling and metrics meet. I work best when both are expected.