Lamb of God | Parasocial Christ BTS ~ Sony Music / Epic Records
Role: Video Editor
What I did: Edited the BTS content package for Lamb of God's "Parasocial Christ" single release through Sony Music and Epic Records. The brief was social-first — content optimized for YouTube, Instagram, and TikTok simultaneously, structured around the band's existing visual aesthetic while maintaining retention across shorter platform formats.
Creative decisions: The edit was built around rhythm and atmosphere rather than narrative chronology. Lamb of God's audience expects intensity and visual momentum — a BTS piece that slows down or feels documentary-casual loses them. I opened with the highest-energy footage to establish tone immediately, structured the mid-section around rhythmic cuts timed to the track, and closed on a visual beat that held the aesthetic without trailing off. Transitions were kept sparse — the energy came from pacing, not effects.
What it was designed to produce: High retention on short-form platforms. A BTS piece that felt cohesive with the music video's visual world rather than incidental to it. Content that served the release cycle across multiple platforms from a single edit.