Woof Gang Bakery & Grooming Sunset

Overview & Role

Woof Gang Sunset started as more than a marketing project. I stepped into a store that needed structure, consistency, and local visibility, then built from there. Alongside content and design work, I translated corporate benchmarks into simple store-level KPIs, set up lightweight dashboards, and ran small experiments across pricing, rebooking, retail attachment, and local promotions. The goal was not just to post more, but to stabilize demand, increase consistency in bookings, and make smarter weekly decisions. The graphics you see here are part of a larger system: clearer offers, clearer messaging, and a cleaner operating rhythm that made the store easier to run and easier to grow.